My Pink Wink Cream was established in 2005 in Colorado by Grace J Power and Ben Fuchs-cosmetic chemist. It started as a product only sold to Grace’s private customer base. Eventually she decided to start selling it online and it became an overnight success selling all over the United States and into other countries around the world. With the popularity of hairless genitals, anal and vaginal bleaching are becoming more in demand since the hair is no longer covering that skin. Many people find that their skin in the vaginal and anal area is darker in color and do not like the look of that. They desire for the skin to all be the same shade without darker areas. My Pink Wink Cream and Aequitas are the same formula and work on all darker areas of the body including underarms, inner thighs, knees, elbows, nipples, scars and sun spots. The active ingredients are unique skin brightening peptides that make the cream effective and gentle.